CRM is an acronym for Customer Relationship Management.
It is a term that refers to practices, strategies and technologies companies use to consolidate, manage and analyse customer interactions and data with a goal to improve business relationships with customers and to assist with retention and driving sales growth.
A CRM provides detailed information on customers including contacts, call notes and sales information. It is a single repository for all the customer intelligence that is typically stored in a sales person’s head that can and often does go missing if they leave.
A cloud based CRM allows sales staff to gain access anywhere, anytime and is becoming a must-have in order for representatives to effectively carry out their roles in the field, in today’s competitive market.
It gives sales teams the information they need at their fingertips!